Innovation is key to succesfully creating synergies and at the same time optimizing existing processes. Yellow Atom has proven how the use of modern applications can still be optimized.
The telecom industry has moved from a colourful competitive landscape with many brands, to a level playing field where only a few giants compete with each other. Innovative capabilities are still key to survival, as can be seen in the roll out of 5G and fibre-to-the-home to complete the much wanted quadrupel play offerings. And how to benefit more from these investments, than to leverage the principle of economies of scale. There is no faster way to increase the customer base than a merger or acquisition. And once the M&A activity is underway, investments in innovative products and services compete with the cost of M&A.
Never loose track of your existing customers and current operation
In many cases the operation draws the short straw when it comes down to investment in new supporting technologies, harmonization of the application landscape and optimization of the operation as a whole. These contributing factors obviously put pressure on the synergy effects of the above mentioned M&A activities.
Robotic Process Automation (RPA) makes optimization of the operation possible and effective, due to its nature. RPA is non-intrusive, cost effective to roll out and the business can benefit relatively quickly due to short delivery timelines.
Also state of the art BSS, ERP and CRM show room for process optimizations
Yellow Atom has a proven track record in optimizing the telecom operation in several phases of the customer journey. Labour intensive processes like decommisioning using CRM and BSS systems, terminating contracts, ordering sim cards using CRM and ERP systems, new customer activations, trouble shooting and coordinating supplier activities have been robotized.
To create synergies between the two operating companies as part of M&A, Yellow Atom has also proven that RPA can easily connect applications so that faster go-to-market of new products is achieved.